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Japan is a production powerhouse known for producing some of the world’s best and most popular sports brands.
For almost a century, popular Japanese sports brands have manufactured personal and professional supplies most notably for badminton, baseball, and running.
Many of these Japanese sports brands have entered several lists of the most popular and most purchased sports brands in the world. Moreover, these sports brands not only topped the sales charts but also brought a unique trend in sports fashion.
If you’re searching for the best sportswear brands or where to buy sports goods in Japan, this article is here to walk you through the best and most popular 15 Japanese sports brands for your best sports shopping experience.
When you find a product you want to buy from the Japanese official websites, just copy and past the URL onto our ZenMarket search bar to Add to Cart!
Also Read: WHERE TO BUY SPORTING GOODS IN JAPAN
Asics: Striding with Innovation
Year founded: 1949
Website: https://www.asics.com/jp/ja-jp/
Asics is a pioneer in producing top-notch athletic footwear and sports apparel. Today, this popular Japanese sports brand has become a steady force that consistently pushes the boundaries of sports performance innovation.
Asics, especially their shoes, are favorites among runners and athletes. All thanks to its GEL TM and similar technologies! Even tennis champion, Novak Djokovic can’t stop praising Asics. The blend of sports technology, accuracy, and innovation makes Asics a top global sportswear brand.
Mizuno: Precision in Every Stride
Year founded: 1906
Website: https://jpn.mizuno.com/
Mizuno continues to cement its legacy as a top Japanese sports brand through craftsmanship, attention to detail, and customer satisfaction.
Mizuno is highly popular for its baseball sportswear and equipment. You’ll find its logo on most Japanese baseball teams. Nonetheless, this company also manufactures well-loved running shoes, apparel, and niche equipment. Indeed, Mizuno is successful in combining performance, aesthetics, and dynamism.
Descente: Skiing their Way
Year founded: 1935
Website: https://www.descente.com/en/
Descente is also another popular Japanese sports brand that produces ski wear and gear. True to their founding spirit of creation, craftsmanship, and challenge, Descente especially caters to athletes who wish to excel in their performances with their cutting-edge technology.
The brand’s specialty in skiing, fortunately, has not limited Descente to producing notable products in golf, triathlon, and even rowing.
Yonex: The Racket Revolution
Year founded: 1946
Website: https://yonexshop.jp/
Tennis and badminton enthusiasts equate Yonex with excellence. Athletes praise Yonex’s products for their sophisticated technology, particularly in making top-notch sports rackets. This has solidified its reputation as a top sports brand for racket sports equipment. It’s no wonder why the brand collaborates with the World Badminton Federation.
Aside from rackets, Yonex also produces athletic shoes, jackets, shuttlecocks, and bags.
Onitsuka Tiger: Heritage in Every Stride
Year founded: 1977
Website: https://www.onitsukatiger.com/jp/ja-jp
Onitsuka Tiger is a classic in the sneaker world. This popular brand carries a rich heritage rooted in Japanese craftsmanship. Moreover, Onitsuka’s iconic stripes and timeless designs pay homage to its legacy.
Onitsuka Tiger seamlessly blends heritage with contemporary style in making its sneakers and sports products a coveted fashion statement even outside of sports.
Shop Onitsuka Tiger from Japan
Shimano: Cycling and Fishing Excellence
Year founded: 1921
Website: https://www.shimano.com/en/
Not only for fishing equipment, Shimano has also emerged as a powerhouse in the cycling world. Through the years, they have produced top-tier cycling components and accessories.
This popular sports brand has a global fanbase because of its commitment to innovation and durability. Aside from their cycling products, Shimano also manufactures sportswear and one of the best equipment for fish tackling and rowing.
Logos: Outdoors Unleashed
Year founded: 1928
Website: https://www.logos.ne.jp/
Logos is a popular sports brand that takes outdoor gear to new heights. The brand offers a comprehensive range of products for camping and hiking enthusiasts.
The brand’s emphasis on durability and functionality ensures that adventurers can rely on Logos’ products to help them connect with nature. Some noteworthy products in Logos’ catalog include camping tents, outdoor cooking sets, and hammocks.
Workman: Functionality and Affordability
Year Founded: 1982
Website: https://www.workman.co.jp/
Initially, Workman may not stand out as an exclusive sports brand. However, the brand has expanded its product lists to showcase clothing that is good for casual wear and sportswear. The price is very affordable and their products have many versatile styles. Many people also custom-make their outdoors uniforms with Workman.
On top of that, Workman has 1006 stores all over Japan. Items like jackets, bike gloves, and ‘athleshoes’ are some of their best sellers.
Uniqlo: Fashionable Fitness
Year founded: 1974
Website: https://www.uniqlo.com/jp/ja/
Uniqlo is a sportswear trendsetter. Many people know Uniqlo for its casual wear. Fortunately, Uniqlo’s venture into sports and activewear has captured even athletes’ attention.
Uniqlo’s sportswear line combines affordability with style and functionality. This makes its products more relatable to a broader spectrum of consumers. With the brand’s commitment to quality at an affordable price and constant expansion, expect Uniqlo to also grow as a popular sports brand.
Montbell: Embracing Adventures
Year founded: 1975
Website: https://en.montbell.jp/
Montbell’s outdoor gear is a testament to conquering the outdoors with style. From lightweight jackets to durable backpacks, Montbell designs products for hassle-free outdoor adventures. Camping and hiking categories are particularly popular.
The brand’s emphasis on functionality while highlighting elegance makes Montbell a go-to product among outdoor enthusiasts seeking reliable adventure gear and sportswear.
Goldwin: High-Performance Elegance
Year founded: 1950
Website: https://corp.goldwin.co.jp/eng/about/brands
Goldwin is also a popular Japanese sports brand that garnered attention because of its contribution to Japan’s Olympic teams. Its functional sports apparel wins the hearts of athletes for good performance and innovation.
Featuring a blend of performance and elegance in its products, Goldwin has earned its reputation for quality and style, particularly with products like sports jackets, outerwear, and accessories. More notably, Goldwin has also teamed up with other famous product lines like The North Face, Speedo, and Canterbury.
ABC-Mart SPORTS: Stepping into Comfort
Year founded: 1985
Website: https://sports.abc-mart.net/
ABC-Mart SPORTS is a Japanese retail chain that has ventured into selling athletic footwear that offers comfortable yet stylish sneaker options for sports enthusiasts.
The brand’s diverse range of athletic shoes and sneakers caters to different needs and preferences. ABC-Mart SPORTS’ presence in many Japanese cities made this sports brand a more accessible and affordable option.
Pearly Gates: Where Golf Meets Style
Year founded: 1989
Website: https://www.pearlygates.net/
Pearly Gates has carved a niche in the golfing world by seamlessly blending style with golfing functionality.
The brand’s offerings cater to golf enthusiasts who appreciate both performance on the course and stylish expression. Recently, Pearly Gates’ products have been geared towards women’s and even family golf fashion.
Butterfly: Precision and Performance
Year founded: 1950
Website: https://www.butterfly-global.com/
Butterfly stands as a dominant force in producing top-tier table tennis equipment and sportswear.
This popular sports brand has zeroed in on producing ping-pong blades, balls, and shoes. It’s easy to see why most table tennis athletes prefer Butterfly’s products.
BONUS – Nergy Japan: Energizing Sports Enthusiasts
Year founded: Recently
Website: https://www.nergy.jp/
Nergy Japan takes its inspiration by combining the concepts of fashion, sports, and energy. Together, these elements make an active lifestyle. A glance at Nergy’s products and you’ll immediately identify its dedication to producing sports items that have urban and feminine designs. This is why this sports brand has attracted women to invest in such sports products.
Conclusion
Japanese sports brands are major players in the global sports market. From innovative technologies to stylish designs, these popular sports brands offer several options for sports enthusiasts and the casual wearer.
Each of these Japanese sports brands has something exceptional to offer for your needs. With this overview of the most popular Japanese sports brands, it’s time for you to head to ZenMarket and make your next purchase.
Also Read: TRADITIONAL JAPANESE SPORTS
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