Where to Buy Japanese Skincare and Cosmetics?  | ZenMarket

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Are you a makeup lover wondering where to buy cosmetics in Japan? Fortunately, there are many different places in Japan where you can explore all kinds of beauty and skincare products. This article will guide you through popular cosmetics stores and highlight the range of products they offer so that you can have a great shopping experience that matches your requirements. Let’s begin.

First, here is a quick summary of all the store types we will talk about: 

Store Type Store Name (Examples) Highlights
Drugstore Seijo Budget-friendly products
Matsuno Kiyoshi Wide range of cosmetics products
Convenience Store 7-Eleven, Family Mart Open 24/7
Discount Retailer Donki Low-price store with many Japanese and Korean brands
100 Yen Store Daiso, Seria, Can-Do Student-friendly priced products
Online/Offline Beauty Shop COSME International and Japanese brands
Ainz & Tulpe 250+ cosmetics brands
Specialty Store Plaza American-style drug store
It’sDemo Exclusive specialty products for special customer base
Lifestyle Store MUJI Budget-friendly products made with natural ingredients
Tokyu Hands, Loft Popular zakka and beauty lifestyle store
Mall Shopping Platforms Rakuten, Amazon Wide range of products online with fast delivery

1. Drugstores

New to Japanese makeup and wondering where to shop for Japanese cosmetics? Pick up your bag and head straight to a drugstore. This is where you’ll find popular cosmetics brands like DHC, Maybelline, L’oreal, Lululun, etc.

Matsumoto Kiyoshi Drugstore in Japan

The popular Japanese drugstores for buying makeup are Matsumoto Kiyoshi (マツモトキヨシ), KoKuMiN (コクミン), and Welcia (ウエルシア). From medicines to everyday toiletries and over-the-counter makeup to skincare products, you can shop for any beauty and health needs from a Japanese drugstore.

Key highlight: Drugstores are located in every district in Japan and sometimes have discount coupons or promotions for extra deals.

2. Convenience Stores

Japanese Convenience Store 7-Eleven

Japanese convenience stores, or “combini,” are not just for tasty snacks and drinks. You can also pick up small makeup products from these stores, like lip balms, nail paints, sheet masks, and more. You can also find cute travel-size cosmetics sets in small quantities, including makeup removers, toners, moisturizers, and tissues. Popular combini in Japan are 7-Eleven, Lawson, and Family Mart.

Key highlight: The best thing about a Japanese convenience store is that they are open 24/7, catering to all your late-night food cravings and beauty emergencies

3. Don Quijote (Donki) – Discount Retailer

Donki Store in Japan

Ever heard of Shopping Heaven? That’s what Don Quijote, aka Donki, is. If you are from the U.S. and know Big Lots, that’s what shopping at Donki will feel like. You can get makeup and Japanese skincare at the lowest price here.

Key highlight: Shopping at Donki can be a bit overwhelming for some because their products are stacked up to the ceiling, quite literally. And if you go shopping here on the weekend, it’s better to get in here early in the morning or late at night. The weekend crowd is huge, and you might want to shop from a 24-hour Donki store.

Also Read: 5 Cute But Strange Japanese Beauty Trends | Japanese Makeup Trends

 

4. 100 Yen Stores – Daiso and more

Daiso 100 yen Store

If you are into Asian dramas and beauty, you must have heard about Daiso, a very popular 100 yen shop, aka hyakkin (百均). Just like Daiso, there are two more stores in Japan – Seria and Can-Do, where you can find affordable and fine cosmetics products.

These stores are ideal for students who prefer buying pocket-friendly dupes, good-to-go beauty, and cosmetics products. Consider these stores your neighborhood store but for Japanese makeup and other home needs. At prices so low and options in abundance, 100-yen shops are truly an addiction.

 

5. COSME

COSME Beauty Store in Japan

One of the most popular beauty stores in Japan is Cosme, which is available both online and offline. This store can easily be your one-stop shop for a wide variety of international and Japanese brands. From makeup to skincare and hair care to fragrance, you name it, they have it.

Key highlight: The best thing about Cosme is that the website has over 15 Million product reviews updated daily to improve your shopping experience. The store also hosts the Best Cosmetics Awards in skincare, makeup, beauty products, body care, and hair care annually.

Also Read: How to Buy from Japan without going to Japan

6. Ainz & Tulpe

Ainz & Tulpe Beauty Store in Japan

Ainz & Tulpe is the go-to place for all the beauty addicts in Japan. The brand has both offline and online stores, offering products from more than 250 brands. From skincare to fragrance and makeup to healthcare, the store offers everything in one place. Their products are of high quality and exclusive.

Key highlight: The best thing about Ainz and Tulpe offline stores is that you get more than enough time to choose the products, as they don’t have many employees shadowing you around while you shop.

Also Read: Must-Buy Makeup in Japan | Japanese Makeup Shopping Guide.

 

7. Specialty Store – Plaza and It’s Demo

Plaza Beauty Store in Japan

Plaza is a specialty store built on the concept of an “American-style drug store,” mainly specializing in imported miscellaneous goods. Along with Kawaii stuff like toys, stationery, figurines, and foodstuffs like Western snacks and drinks, Plaza is also a go-to place for makeup and beauty junkies. Plaza’s core customer base is 20 to 30-year-old female office workers who love to treat themselves to cute stuff.

Key highlight: Plaza sells (both offline and online) some of the famous Japanese beauty and skincare brands products, like Ririmew, &be, CANMAKE, and CipiCipi.

It's Demo

It’sDemo is another specialty store in Japan that offers makeup and fashion products. Their product range often has collaborations and limited editions, like Disney princes, Pokemon, Minions, etc. You can easily spot an It’sDemo store at a train station or shopping mall.

 

8. Lifestyle Store – Loft and Tokyu Hands

 Loft Beauty Store in Japan

Like Plaza, Loft is also a specialty lifestyle store that offers products keeping in mind women in their 30s. You can find brands like Bioderma, ETVOS, Sritana, and WELEDA at Loft.

Beauty products ar Tokyu Hands Store

Tokyu Hands, aka Hands, is the O.G. hub for shopping lovers. This brand has everything from stationery to kitchenware and makeup to souvenirs. Their stores are in major cities across the country. If you need assistance while shopping for beauty products, you can always reach out to their in-store beauty helpers. They will make sure to help you find the best cosmetics products according to your needs.

 

9. MUJI

MUJI Skincare Products

If you are a newbie in the world of makeup and beauty, you might want to check out MUJI. Their in-house range of Japanese makeup and skincare products is loved by many beauty bloggers and, hence, is worth giving a try. And the best part is that their products are both sensitive skin and budget-friendly.

Key highlight: The key ingredient used in MUJI products is natural spring water from Iwate Prefecture. MUJI sells its products in semi-transparent packaging, so you can always see the quantity and texture of the products before purchasing.

Also Read: 13 Organic Cosmetic Brands from Japan

 

10. Rakuten and Amazon

Rakuten is a popular e-commerce store for all kinds of Japanese products including Japanese beauty and skincare products. You can find Japanese cosmetics and foreign beauty brands at this online store. The store offers easy payment and delivery options.

Another popular online shopping platform to buy Japanese skincare and beauty products is Amazon Japan. Thanks to the Prime Delivery option, you can always get your products faster.

Key highlight: You can save some time by shopping from ZenMarket. We offer the best Japanese cosmetics and skincare products from Rakuten, Amazon, and other popular online stores in Japan under one roof, and shipping in one go under your doorstep.

Shop Beauty Products with ZenMarket

 

Tips for Cosmetic Shopping in Japan

  • Language Skills: Download language applications and do some research on the Japanese names of beauty products for a smoother shopping experience.
  • Bring Your Foundation:  Bringing your go-to foundation shade is always a great idea. Colors vary from brand to brand; hence, carrying a sample will help you shop for the right product.
  • Test Products: Always test a product wherever you see testers available. Testing helps reduce the risk of disappointment.

 

 

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